Nov 8, 20212 minCan You Find the Media Contact on Your Web Site?After many years producing mostly marketing content for vendors, I’m finding myself doing more technology reporting. That means reaching...
Oct 12, 20213 minMine the Past for IT Thought LeadershipWe often think thought leadership requires uncovering some fundamental new truth about the universe, proving it is correct, and showing...
Oct 4, 20214 minEnough About Us! How to Tune Pitch Decks for the ReaderOf the hundreds of pitch decks I’ve seen as a trade press editor, too many left me waiting until slide 26 for a clue about the company’s...
