May 18, 20234 minWhat's on CIO's Minds: Data, Governance and of Course AI MIT’s Sloan CIO Symposium always provides a strategic, high level overview of the business and technical challenges facing chief...
Apr 24, 20233 minFive Tips: Hiring Freelancers to Polish an RFP Response Your sales team just shared a juicy request for proposal (RFP) and you’ve only got three weeks to respond. You have to corral information...
Mar 1, 20233 minWhen NOT to Pitch Your Vendor As a Source to a Reporter Spoiler alert: “When the reporter specifically asks you not to! Why is this news? Because, despite making it clear when and why I need...
Nov 8, 20212 minCan You Find the Media Contact on Your Web Site?After many years producing mostly marketing content for vendors, I’m finding myself doing more technology reporting. That means reaching...
Oct 13, 20213 minMine the Past for IT Thought LeadershipWe often think thought leadership requires uncovering some fundamental new truth about the universe, proving it is correct, and showing...
Oct 5, 20214 minEnough About Us! How to Tune Pitch Decks for the ReaderOf the hundreds of pitch decks I’ve seen as a trade press editor, too many left me waiting until slide 26 for a clue about the company’s...