Features

What's on CIO's Minds: Data, Governance and of Course AI

MIT’s Sloan CIO Symposium always provides a strategic, high level overview of the business and technical challenges facing chief...

Five Tips: Hiring Freelancers to Polish an RFP Response

Your sales team just shared a juicy request for proposal (RFP) and you’ve only got three weeks to respond. You have to corral information...

When NOT to Pitch Your Vendor As a Source to a Reporter

Spoiler alert: “When the reporter specifically asks you not to! Why is this news? Because, despite making it clear when and why I need...

Can You Find the Media Contact on Your Web Site?

After many years producing mostly marketing content for vendors, I’m finding myself doing more technology reporting. That means reaching...

Mine the Past for IT Thought Leadership

We often think thought leadership requires uncovering some fundamental new truth about the universe, proving it is correct, and showing...

Enough About Us! How to Tune Pitch Decks for the Reader

Of the hundreds of pitch decks I’ve seen as a trade press editor, too many left me waiting until slide 26 for a clue about the company’s...