Hi, I’m Bob Scheier.

I bring my journalist’s instincts to identifying your value proposition and explaining it clearly to any business or technical audience. 

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Who are you?

A veteran IT trade press reporter and editor, mostly recently technology editor at Computerworld, with wide experience describing how organizations use technology to help the bottom line. Since 2000 I have been an independent marketing writer helping clients ranging from Microsoft to Oracle, AT&T, Cognizant and Dell translate technical jargon into business benefits. 

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What do you do?

Working with your internal subject matter experts, I produce clear, compelling and concise:

  • White papers

  • Case studies

  • Web copy

  • Blog posts

  • Ebooks

  • Email campaigns

  • Articles for submission to trade publications.

  • Scripts for podcasts, Webinars and promotional videos.

  • Responses to RFPs.

  • Educational material to help your sales force explain your offerings to customers

  • Edits to existing content product by your staff

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In which areas do you specialize?

  • Cloud

  • Virtualization

  • Storage

  • Security

  • Software testing

  • Enterprise architecture

  • IT management

  • Big Data

  • Global services/outsourcing

  • Use of IT in financial services, health care, telecom

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What's your work process?

Drawing on my years of trade press experience, I “interview” your internal experts and/or customers to get a clear and complete understanding of what you provide and what differentiates you from competitors. I then produce a detailed outline of the content so we can make any needed “course adjustments” and then move quickly to a first draft and as many revisions it takes to satisfy you.  I also provide suggestions for illustrations and diagrams, but not the finished artwork.

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How quickly can you complete my project?

Typically, about three to four weeks. I deliver a detailed outline within five working days of receiving all required input from your staff and/or your customers. Next is a first draft within five working days of receiving all feedback on the outline, and a second draft within five working days of receiving all input on the first draft. If required, I can drastically slash this timeframe for rush needs.

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What are your rates?

$1.40/word for original content, $110/hour for editing existing content or for development of videos or other content where per word pricing does not accurately reflect the required effort.

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