Why and How to Take a Business Approach to Cybersecurity
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Translating Tech Jargon Into Business Benefits
Bob takes a reporter’s approach to understanding your marketing differentiation and explaining that in terms any business or technical audience can understand. His specialty is explaining how technology works not for its own sake, but to improve the bottom line. Recent projects include trends in IT service management, the use of AI in software development, how technology can improve virtual drug trials and the role of AI in unsnarling supply chains.
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