Why and How to Take a Business Approach to Cybersecurity
Companies keep spending more money on security, but keep falling victim to breaches. By taking a business-focused approach on risk,...
Bob takes a reporter’s approach to understanding your marketing differentiation and explaining that in terms any business or technical audience can understand. His specialty is explaining how technology works not for its own sake, but to improve the bottom line. Recent projects include trends in IT service management, the use of AI in software development, how technology can improve virtual drug trials and the role of AI in unsnarling supply chains.