I get a lot of knowing chuckles when people read that tag line. It describes how I use my field-tested reporting and writing experience to cut through the mumbo-jumbo and explain to any target audience the benefits of your product or service. I’m successful when the reader takes the action you want -- whether that’s downloading a white paper, asking for a product demo or just thinking of you the next time they’re in a position to buy.
My Background and Qualifications I’m a veteran trade press journalist who spent close to 15 years covering all aspects of the IT industry for top trade journals such as eWeek (then PCWeek), VARBusiness (covering reseller issues) and Computerworld, where I served as technology editor. For the last six years I’ve been producing white papers, email newsletters, case studies, bylined articles and other marketing collateral for clients including Microsoft, AT&T, EMC, Emulex and Symbol Technologies. What I and My Associates Offer
We provide an “a la carte” offering of Web, print and audio marketing services for business to business sales of IT products and services. This includes everything from company/product positioning to content creation to Web site design and email newsletter delivery. We can even produce a personalized history of which content each individual prospect has read. This detailed analysis helps you tailor future content to drive your best prospects closer to a purchase, and uncover the hidden customer needs that unlock new markets.
My role is to design, research and write top-quality content including white papers, case studies, bylined articles, and podcast/Webcast scripts. I also use my 20+ years covering IT technology to help you polish your company and product positioning. ListEngage provides the email hosting and design services, as well as detailed readership analysis, Web design and e-marketing consulting services. Triangle Publishing Services Co. Inc., provides project management, design and editing services for large print and on-line publishing projects as well as podcast production. Why Bob Scheier Associates?
Superior writing and content development skills. I ask the right questions to help make sure your content hits the right points.
Superior customer service. I pride myself on delivery on (or before) deadlines and quick turnaround when you're in a crunch. I return calls and emails quickly, respond to requests for changes and remember that my job isn't done until you're satisfied.
Superior technical and industry knowledge. Whatever the market, the technology or the sales channel, I can make your message sing.
You purchase only the services you need, when you need them and outsource to us only the tasks which make sense for you.
