These days, "Translating IT Jargon Into Business Benefit" means more than just explaining how information technology helps a customer's business. It means making marketing dollars go further for IT vendors. We use our years of experience covering information technology, and the organizations that buy it, to make sure your marketing collateral gets the job done, whether that's convincing a prospect to take a sales call, download a demo or just keep you top of mind when it's time to buy.
We not only create premium-quality marketing collateral, but can monitor its readership to nuture and score leads, and to move prospects closer to a purchase. In fact, we can create, run and analyze entire Web-based marketing campaigns for companies of any size, especially those who are using Salesforce.com to manage their customer relationships. My Background and Qualifications
After training at daily newspapers and wire services, I spent close to 15 years in senior editorial positions at eWeek (formerly PCWeek), VARBusiness (covering the reseller channel) and Computerworld. During that time, I covered virtually every flavor of information technology and well as the ever-changing needs of the organizations that use IT to improve their businesses. For the last eight years, I've put that experience to work producing white papers, case studies, podcast scripts and other marketing collateral for scores of customers including Microsoft, Symantec, AT&T, EMC, Symbol Technologies and Emulex.
What We Offer
We provide an "a la carte" offering of Web, print and audio marketing services for business-to-business sales of IT products and services. This includes everything from company/product positioning to content creation to Web site design and the design and delivery of full email-based marketing campaigns. We can even produce personalized readership histories to help you score and nurture leads until they are ready to make a purchase. Email us or call at (781) 599-3262 to learn more about how we can help.
Why Bob Scheier Associates?
Superior writing and content development skills. We ask the right questions to help make sure your content rings the right bells with your target audience. Superior customer service. We pride ourselves on delivery on (or before) deadlines and quick turnaround when you're in a crunch. We return emails and calls quickly, respond to requests for changes and remember our job isn't done until you're satisfied. Superior technical and industry knowledge. Whatever the market, the technology or the sales channel, we can make your message sing.
How Do I Get Started?
Simply fill in a request for proposal, email bob@scheierassociates.com, or call at (781) 599-3262.
